In The Clouds | Artist Development & Production
Based in Los Angeles. Working with artists everywhere.

The label
playbook.Yours now.

We give independent artists the professional photo and video production, brand strategy, and social media playbook that major labels normally reserve for the acts they sign. You get the same level of work. You keep everything that’s yours.

Photo & video production included Ready-to-post content No label contracts Artists everywhere welcome
Apply Now

Get your spot.

Tell us about yourself and we’ll schedule a discovery call within 24 hours.

Paste any link: Spotify, SoundCloud, YouTube, Google Drive, Dropbox, and so on.

No payment to apply. We'll reach out within 24 hours.

The Experience

The label playbook. Finally in your hands.

When a label signs an artist, they don’t just fund the music. They build a whole team around it: a brand strategist, a content director, someone running ads, someone planning every release. That artist grows fast because everything around them is designed to make it happen.

Most independent artists never get that team. So they guess. They post and hope something sticks. They watch other artists take off and wonder what they’re doing differently.

That’s the gap we close. We give you that same system, built for artists who want to run their own career and keep full control of it.

You walk away with a clear, written plan for how to brand yourself, roll out your music, grow on social, and run your own ads. No contract. No cut of your earnings. No one telling you what your art should be.

What you get

★ The Main Event

Professional Photo & Video Production

This is the heart of it. A full professional production with real lighting, an experienced crew, and creative direction shaped around your sound and your brand. You show up ready to create. We take care of the rest.

  • Professional video, fully shot and edited
  • Professional photos, delivered as a full gallery
  • Content that’s ready to post everywhere
  • Done for you, so all that’s left is to hit publish
Also included
  • +

    Social media growth blueprint

    A repeatable system for content and growth, shaped around your genre, your audience, and where you want to go.

  • +

    Artist brand identity system

    We make sure your visuals, messaging, and presence line up, so people get who you are the second they land on your page.

  • +

    Song & project rollout playbook

    A step-by-step release framework you can reuse for every single, EP, and album, so nothing you drop ever goes out without a plan.

  • +

    Ad execution strategy

    We show you exactly how labels run paid promotion: who to target, what creative works, and where to put your budget. Then you can run it yourself.

  • +

    Hands-on guidance throughout

    We build it all alongside you instead of handing you a deck and wishing you luck. You leave with something finished, not a to-do list.

Apply now →
How It Works

Four steps to get in.

No hoops to jump through. You apply, we talk, and if it’s a fit we get to work.

Apply

Fill out the short form above. It takes about three minutes. Tell us about your music and what you’re working toward.

Discovery call

We get on a quick call to make sure this is the right fit for both of us.

Confirm your spot

If it’s a match, we’ll get you set up and lock in your spot.

Show up & transform

Whether we come to you or you come to us, you’ll leave with a full blueprint and production you’ll be using for years.

Who We Work With

Built for independent artists who are serious about their career.

We’re based in Los Angeles and most of our work is with LA artists, but we’re happy to work with serious artists anywhere. What matters is that you’re ready to treat your music like a career and want real tools to do it, without giving up control.

  • You make music independently (we love LA artists, but you can be anywhere)
  • You’re putting out music now, or getting ready to
  • You want a real system for growing on social, not more guesswork
  • You’re ready to invest in your career and do the work
  • You want to grow without handing over your rights or your creative direction
Apply for a spot →

This isn't for you if

  • You’re looking for an overnight shortcut
  • You’re not making music yet
  • You’re not serious about investing real time and effort into your career
  • You want the results but aren’t willing to put in the work

What to expect

  • FormatFull-day, hands-on, done-with-you production experience
  • LocationBased in Los Angeles, with travel available
  • DeliverablesProfessional video, photos, ready-to-post content
  • SpotsLimited, by application and discovery call only
  • WhoIndependent music artists ready to grow
Apply for your spot →
Why We Do This

The label playbook is no longer
just for labels.

For decades, major labels have kept brand strategy, professional production, and proven release playbooks behind closed doors. If you wanted in, you had to sign a deal. We think that’s backwards, so we’re opening the door for the artists who’d rather stay independent.

Apply for your spot →
In The CloudsThe Blueprint Session
Based in Los Angeles. Working with artists everywhere.